Until I came across a classified for a job as receptionist in company that does direct marketing solutions, I had no idea what direct marketing was. Before I went in to apply, I figured finding out would be a good idea. Essentially, it’s advertising that is designed to reach consumers on an individual basis (directly), as opposed to doing so by a mass medium. For example, advertisements you receive in the mail for the local grocer. It was probably just sent to your neighborhood because the people across town probably wouldn’t drive that far when they have so many other stores closer.
